Toledo Blade

In circulation since 1835, The Blade brings award-winning journalism, comprehensive sports coverage, reviews and event listings to the widest subscription base in the Toledo Ohio area.

Our Approach

As the Blade’s business development team outlined their broad feature list and developed an initial design spec, The Smyth Group team worked out a roadmap based on prioritized stories. With the goal of sharing early and often, the team deployed many tests and builds, communicating directly with The Blade’s testers.

This regular communication paved the way for the successful release of 6 new apps. The “eBlade” bridges the The Blade’s award-winning journalism with superior digital quality and interactive content for desktop consumption. The Blade’s mobile apps – available for iPhone, iPad, Android, Kindle and Nook – allow users to stay up to date with the same content available in the Blade whenever, wherever.